How we designed & built an experience so that students may empower themselves. Kids today do not feel adequately prepared to make informed, confident decisions about what they want to do after high school. Research shows that more than 65 percent of students feel they would have benefited from more career exploration in middle or high school.

We designed and developed a digital experience that motivates students to learn about their education and career options by rewarding them for completing productive tasks.

12 months later millions of students are finishing tasks on EvolveMe and entering weekly drawings to win $5,000. This platform is growing daily with users and partners. EvolveMe

Party Animals x Ron English by Crocs was a collaboration. between Crocs and Footlocker. The product creation was with The artists Ron English, and The Party Animals were brought to life through colorful animation and collage assets that I help create a social campaign to be leveraged across Footlockers social channels and In-Store .

How can parents and teachers prepare kids for a future that’s being rewritten every day? We’ve partnered with American Student Assistance to create The Future Network, a digital series built for mobile and made for social that shows kids that it’s possible to turn what you love into what you do.

Foot Locker, Champion and Sesame Street create a brand called Blank Slate, a artist collaboration program, this is the second collection with famed artist Jason Freeny.

There’s never been a more rewarding yet more complicated time for teenagers 
to learn more about the things they care about. Whatever their passions, information and information overload is just a keyboard away. Countless opinions mixed in with endless facts make it hard to sort things out, much less know how to contribute in a meaningful way. So how can today’s kids learn to affect change?

Enter Next Voice. Next Voice is a new kind of digital platform where teens can see what other kids across the nation are saying about the issues that matter most 
to them and offer the chance to join and take action. Whether they’re searching for unbiased and credible information, want to learn to speak powerfully about the causes they care about, find allies with decision-making power, or start a community of their own, with NextVoice, teen voices get the power they deserve.

We helped FootLocker create and launch The Diadoria I Rocky by Keith Shore line of shoes.

Bad Seed Chili Granola is an entirely new condiment brand conceived, produced, branded and sold at Whole Foods, I created Chili Granola with partners, Joe Sayaman, Matt Ferrin, and Penny De Los Santos . SITE

PRESS: Food & Wine Daily Mail UK Cool Hunting .Mic

Voteforchange.com was the official Obama for America voter registration initiative aimed at young, first-time voters. Instead of treating voting like a civic duty, we addressed it as a worthwhile place to address one’s personal interests. We asked hundreds of young people why they planned to vote, regardless of their political ideology. We then commissioned dozens of artists to create pieces based on those reasons that would form the basis of the campaign.

Vote For Change logo cling and voteforchange.com site. The site guides users throught the entire process of registering to vote as well as verifying and updating their voting registration.

The following pieces were used as print ads in college and alternative papers. The most popular designs were printed as posters, stickers and hand cards given to student organizations who acted as street teams and guerilla media.

I have been working in Advertising for awhile, and worked with some brilliant, nice and truly inspiring people, but we've also worked with some truly awful wankers. Our friends have also. We created this site and poster series as a fun way to call-out some of the archetypes everyone in our industry talks crap about, but usually only behind people's backs. Though we know it can be construed as mean-spirited, we believe in the honor system & know that peeps will use this site responsibly. (err...we hope:) Site

PRESS:
Huffington Post  Fast Company Ad Week PSFK Design Taxi The London Egotist

Sara Jenkins is the chef and owner of three popular restaurants in NYC, Porchetta, Porsena and Porsena Extra Bar. I collaborated with her and founder of Tasting Table & Food Editor at Food & Wine, Nick Fauchald, to create her very-first iPad cookbook. Rather than a glorified e-book like most other cookbook apps, SJ New Italian Pantry actually makes use of the iPad’s potential. How we built the app

PRESS The Wall Street Journal  Bon Appetit Serious Eats Grub Street The Kitchin EaterNY PureWow 

Bounty wanted to be a part of culture so what better way to do that then create a Pop song around their icon tag line The Quicker Picker Upper. So we commission Becca Schack on Vocals and famed producer Stuart Crichton to bring this song to life. Then we launched it on Spotify and pushed it out through TikTok and influencer Addison Rae to get 94 million views and create a little craze around a catchy poppy song.

We created ASA Futurescape, a mobile app that turns over 60,000 potential jobs into an explorable visual universe, customized for each user based on their personality and interests. Each universe contains a unique ecosystem of jobs and related jobs, and uses machine learning to evolve and surprise users with unconventional career paths they never knew might be perfect for them.

https://asafuturescape.org/

AirBnB is quickly becoming the lodging of choice for many travelers. Citydoping was built to be the companion to visitors who prefer AirBnB over hotels, those who want to travel as locals, not tourists. Citydoping is an insider's guide to NYC, providing a curated list of 100+ places that pass the "touristy" test. Citydoping NYC is the first in a series we plan to develop with our partners in Poland.

Sun Noodle is responsible for crafting some of the best noodles for some of the best ramen shops in the country, including Rai Rai Ken, Ramen Yebisu and Chuko Ivan ramen. I helped them brand and develop their website to ensure their “tailored noodles” pedigree comes through.

Whistle sports came to me to help them with these 6 series they were doing for Verizons go90 series. I came up with the logos and designs for the look and feel of each of these shows. I partnered with the Frame Store to bring the graphics to life.

Jacob's Toys was made to precede AT&T CEO's address to the global leadership.

AT&T Ticket Twosdays allows customers to take a friend to the movies for free on Tuesdays

 

How do you tell the world that U-verse offered more live TV on mobile devices than cable? We asked, 'Where will you be [when historic things happen]?'

B-Bot is an avatar maker I created in collaboration with Thunderdog Studio’s Tristan Eaton. We felt other avatar apps were seriously lacking in design, gimp suits and bunny slippers. The B-Bot action figure was launched at the 2011 San Diego Comic-Con.

Recco is a mobile app & site designed to help you discover new places to eat, drink and shop from the people you trust most - friends. Other apps and sites are either too random or rely far too much on rambling, negative opinions from strangers. With friends, you already have a trusted history that tells you one friend's a Burger expert and another is a Dirty Martini fiend. Recco's the hub where you and your peeps can organize and share all this valuable info with one another.

Posters for the Food and Wine classic in Aspen Colorado partnership.